We have done this before for:
What type of campaigns will we setup?
The following campagin 3 campagin types give the best performance for e-commerce websites:
- Google Shopping: Shopping delivers relevant visitors to product pages. In most cased around 40-60% of the revenue will come from Shopping.
- Long-tail AdWords campaigns Search Ads Campaigns: Text Ads campaigns for brands, categories and products support Google Shopping campaigns and touch consumers earlier in their customer journey.
- Remarketing campaigns (additional cost will apply): Using different remarketing tools we are able to get shopping cart abandoners and existing customers back with back to the shop when they start searching again.
We will also add other campagnes, like branded campagnes and generic (broad) campaigns if those seem appropriate.
How do we optimize AdWords campaigns?
After the campaign setup we quickly start optimizing the campaigns. Your dedicated AdWords specialist will use the Robot to optimize.
Some of the optimization tactics include:
- Bid Management: We optimize bids based on product categories and Return On Investment to make sure each category makes you money.
- Product Inventory Management: In most cases there products, brands and categories which show low performance. In that case those need to be excluded.
- Negative Keyword Management: Keyword exclusions is important to find keywords which have low conversion value and make sure no ads appear when the consumer searches for those keywords.
- Shopping Feed Optimization: By placing relevant search words in titles, products are also shown earlier in Shopping. By arranging segments based on price / revenue per product, bids can be used more effectively.
- Seasonality Research (additional cost will apply): Sometimes the sales are influenced by the weather, in that case some product must (not) be promoted in some periodes.
AdWords for Lightspeed costs $324 per month
- Cancel anytime
- Personal consultant
- Advanced automation
We are proud of the results we deliver to our clients
and they reward us with 100% 5-star reviews:
Monthly management fee for
fully managed AdWords campaigns:
$549 or €499
What are your average monthly AdWords costs?
Price package 1
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Price package 2+
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Price package 3+
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| Google Shopping | Bid management |
Dynamic Remarketing for Google Shopping
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YouTube Banners & Shopping Cards for YouTube
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| Mid-tail and Long-tail ads for products, brands and categories | A/B testing and Negative keywords management |
Google Mail (gmail) Ads
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| Dynamic Search Ads for brands, categories and products | Shopping feed management and Best sellers and high value products optimisations |
Customer Match for search ads
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Fees are per website, country or target language · All prices are ex. VAT