Seven Expert Tips To Build A Winning SEO Strategy
Seven experts share winning SEO strategies.... more »
Free traffic with Surfaces Across Google
With Surfaces Across Google, you can now gain free traffic by having your products listed in the Shopping Tab. Google recently announced that they will insert free listings in the Google Shopping Tab to help merchants connect with their customers.... more »
15 Software Tools to Use When Scaling Your Ecommerce Business
Running an ecommerce business is both exciting and exhausting at the same time, and though you may be able to handle all the basic tasks to get it off the ground, you’ll be needing more help as you begin to expand. Here are some of the more popular and effective ecommerce business tools you may consider using to help you scale your business at a much quicker pace.... more »
How to triple the ROI and the Google Shopping traffic in 6 weeks [case study]
In this case study I will teach you how an online shop managed to increase their Return on Investment by 300% in just 6 weeks time. This is not only a case study for one of our clients, so after reading the article you should be able to optimize your campaigns to yield similar results :)... more »
Google Shopping: Focus on 10% of your products which make 75% of your revenue [how to]
Most online shops treat all products as equal, but, as a retailer, you probably have products which sell better than others. Within each brand or product type there are fast and slow selling products. For exactly this reason Google Shopping allows you to divide products by attributes like brand, product type, etc.... more »
The ultimate list of Magento Extensions for boosting your SEO efforts
This article presents the best Magento extensions that you can use for your online store to boost your SEO efforts. Besides the usual info, the article contains descriptions, features and prices for each plugin.... more »
15+ CRO experts share the ultimate practices to improve your webshop's revenue
The best practices for your website's CRO explained in detail by more then 15 professionals. Find out the most common mistakes webshop owners do when building their websites and tips on how to avoid them.... more »
Ultimate Review of Weather Marketing Tools to Supercharge your Advertising
Review of weather-based marketing tools. Review of Weather Based AdWords Scripts, Skymosity, Fast Web Media, AdParlor, Weather Unlocked, AdShift, AdWords Robot, Ad-Pure, Planalytics, AccuWeather and The Weather Channel.... more »
15+ Google AdWords experts reveal their 3 tips/tools for Google Shopping optimization
Google Shopping attracts the largest traffic for retailers advertising in Google. 15+ AdWords experts contribute to the topic: the top 3 tips/tools for Google Shopping optimization.... more »
Complete guide to Google AdWords Certification: Tips & Tricks, Tutorials, and Study Resources
Why should I get AdWords certified? Will a certification make any difference? How will it help my digital marketing career? Where to start with Google AdWords training and why. If you are a beginner in AdWords and these are some of the things boggling your mind, then you’ve come to the right place. This article aims to provide beginners with useful information on everything that they need to know about Google AdWords Certification.... more »
9 Remarketing/Retargeting Services which Drive your Online Sales
The 9 platforms providing remarketing service are discovered in this article by the AdWords Robot Company. There are two ways to implement remarketing: one is retargeting on social media, mobile apps, dynamic retargeting, and another one is search retargeting; advertisers can choose to get the service of a ‘middle man’, or go directly to the exchanges. [There’s no doubt about it. Retargeting works. Here there are 9 platforms which make remarketing work for you. We discuss the big guys like Google, Facebook, AdRoll and Criteo. But we will also give a small introduction in other service which can be used for programmatic buying.]... more »
How weather influences product sales
Consumer purchase behavior is influenced by daily weather. The AdWordsRobot Company summarized how weather affects sales and how to advertising by weather. While weather has been established to affect one’s mood, marketing researches reveal that it affects consumer behavior too. Understanding consumer behavior is key to unlocking opportunities to boost sales and revenue. In this case, keeping yourself up to date with weather forecasts will help you create more appealing marketing campaigns.... more »
21+ Best Marketing Apps for Shopify
As the top rank platform for small business, Shopify has a wide range of high quality apps/extensions to drive growth. The 21 best marketing apps are listed. Most businesses start small. This is where Shopify excels because the platform provides a simple and easy-to-use solution where you can set up a basic online store in seconds. However, when you’re looking for new ways of driving business growth, whether it increasing your sales and conversions, streamlining your drop-shipping process, or improving your email marketing metrics, you’ll have to go outside of Shopify to find suitable solutions.... more »
Comparison of E-commerce Platforms - Part 2
This article tells the story how to choose the platform that is the best for your business with all the available options for new e-commerce entrepreneurs. When it comes to selling your products online, there’s no need to reinvent the wheel and build your own in-house platform. Thanks to retailers who have seen what was lacking in the earlier versions of previous platforms, big industry names and startups have emerged over the years with flexible and highly scalable e-commerce platforms. In this article we talk about: BigCommerce, Volusion and WixStores.... more »
Comparison of E-commerce Platforms - Part 1
This article tells the story how to choose the platform that is the best for your business with all the available options for new e-commerce entrepreneurs. When it comes to selling your products online, there’s no need to reinvent the wheel and build your own in-house platform. Thanks to retailers who have seen what was lacking in the earlier versions of previous platforms, big industry names and startups have emerged over the years with flexible and highly scalable e-commerce platforms. In this article we talk about: Shopify, Magento and WooCommerce.... more »
21 Best Marketing Extensions for Magento
There are plenty of extensions for marketing introducing customization within Magento. This guidebook helps to find the best ones that fit your needs. At the moment, business processes such as product management, payment methods, shipping options, checkout processes, etc. can be made easier with the help of extensions. However, finding the best ones that fit your needs is a time-consuming task. And that’s why we’re here to help you out! We have created a list of the 21 best Magento extensions for marketing. Read on and see if some (or all) of these match your needs.... more »
13 Best Free Webshop Testing Tools
The site’s performance is as important as the products, while handling website optimization is complex. You can check it with the free tools in the article. Handling website optimization can be complex for an entrepreneur without a technical background but while this is a task that you can outsource to the experts, you can do your own tests to see how your website is performing. The best part is that you can use all these tools for free. Check your website’s overall health with these free tools:... more »
21 Best Marketing Plugins for WooCommerce
This article made a list of the 21 extensions for WooCommerce, one of the most popular webshop platforms that can assist you in several marketing activities. With over 14,000,000 downloads, WooCommerce is one of the most popular webshop platforms out there. It is one of the most affordable too, offering free plans for small store owners. What most WooCommerce user underestimate though, is the power of the extensions. These, often free, tools can make your webshop so much powerful. In this article we made a list of the 21 extensions for WooCommerce that can assist you in several marketing activities.... more »
19 Tasks to Outsource When Running an Online Business
Business owners can focus on important tasks at hand by outsourcing. You don’t have to do it all alone nor hire a full-time employee for these 19 tasks. An online entrepreneur has a lot on his plate – starting with supply chain management, inventory, shipping and returns, product catalog, customer service strategy, and marketing – all these key components that make up an online business. So how can business owners focus on completing several equally important tasks at hand? The solution is simple: *By outsourcing.*... more »
20 Best Content Promotion Strategies
Creating a great content is the first part of marketing, content promotion should be the next part of your campaign. Here are 20 content promotion strategies. *I’ve got the attention span of a goldfish!* It’s the common complaint with regards to keeping one’s focus. However, data from 2015 shows that gold fish fare better when it comes to attention span. Theirs is at 9 seconds while we humans are struggling at 8.25 seconds. Put that into marketing context and you’re left with thousands of marketers vying for 8 seconds of a person’s time. Put that into marketing context and you’re left with thousands of marketers vying for 8 seconds of a person’s time.... more »
25 Ways to Increase Your E-Commerce Revenue
Data prove that profit will continue to rise through the years and e-commerce business owners can take advantage of this growth starting with the 25 ways. Here are the facts: a 2013 study shows that 41.3% of internet users have made online purchases. This is seen to be on a continuous upward trend reaching 47.3% by 2018. E-commerce sales has reached 1,672 billion US dollars in 2015 and is expected to reach USD 2,995 billion in 2018. What does this mean for e-commerce businesses? These data prove that profit will continue to rise through the years and it is up to e-commerce business owners to take advantage of this growth.... more »
Infographic: Analytics Traffic Spam Statistics 2015 and Tools
An infographic about the increasing problem of referral spam and everything you need to know about it. From statistics and effects to solutions for the issue.... more »
AdWords Customer Match: Advertising to your e-mail database
Customer Match allows you to show very specific ads to searchers who are logged in with their e-mail address in the Google search engine, YouTube or Gmail.... more »
30+ Ways to Improve Product Photography for Your Online Shop
Product photography can seem like a daunting prospect and it’s certainly not something that everyone gets right. A good product image can do many things, but most importantly it needs to draw attention to a listing, appeal to the (potential) buyer, and represent your product and business in a positive manner. Like the rest of your website or online store, your product photographs should look 100% professional.... more »
Youtrack behind Apache proxy over SSL
This guide shows how to run a local copy of Youtrack behind Apache SSL proxy on a public accessible domain.... more »
Drafting Adwords campaigns from Product Feeds
To make big campaigns for your products in a short time frame, you can make use of CSV or XML Product Feeds. This method is more advanced and you will need some more knowledge about programming than you need for drafting a standard campaign for Google Adwords. But there are many benefits:... more »
Google manifests the new Adwords help centre!
Google has now made their new Help Centre public to Adwords users. This Help Centre is immediately available in each language. Google made use of customer feedback to refresh the “look” and “feel” and to make information easier to find.... more »
What are Multi Channel Funnels and what do they do for me?
On the bottom of Google Analytics is hidden a function named Multi Channel Funnels. Marketers often forget about this function but with a little work you can earn a goldmine of information about the buying behaviour of your customers. In this blog we will introduce you to this hidden Analytics function.... more »
Discover Google's new tool: Databoard!
A new innovative tool from Google about how good Google considers itself. Google just launched a new tool named: "Databoard". It has never been so easy to love Google! At least, this seems to be an underlying thought of Google.... more »
Dynamic prices and discounts in Adwords ads
People ask us very often to update product information in ad texts from a Product Feed. Sometimes adjusting the prices is already enough. In this case it’s not necessary to update the whole ad text. You can use the “AdParams” function of the Adwords API.... more »
Do I need to advertise on my own company's name?
A deep insight in the profitability of advertising on your own company's/brands name in your Google Adwords campaign. The ROI is mostly very high, but the question is if this is correct. Maybe the image sketched is too good to be true. Maybe the search words of other campaigns are better than they seem to be at first.... more »
Google Webinar: Adwords and Analytics are made for each other
Sit back and watch the new Webinar from Google about the combined power of Analytics and Adwords. Very informative information about the differences in measuring results and how you can get the most out of the combination of these two top products from Google.... more »
Where do I find the search words behind my product listing ads?
Advertising with PLA’s can be a big money maker, certainly when the Product Feed is well structured and actual. It is, on the other hand, not easy to get a detailed insight in the results. Because Product Listing Ads are not based on search words, but on Product Feed, there is no information available under the “Keyword” tab page of the concerning campaign in the Adwords interface. In this blog post we will easily overtake the search words customers searched for before clicking on a PLA.... more »
Drafting campaigns with Google's new "Keyword Planner"
Google just launched a new tool called "Keyword Planner". Their intentions are to substitute the outdated "Keyword Tool" and "Traffic Estimator". Since Google has only just deleted the outdated tools, I thought it would be smart to explain how to use the new Keyword Planner.... more »
Big Data applied - Biggest Big Data Expert Video Interview 2013
The main question will be how you can insert Big Data for your (small) Internet enterprise, whereby you can see a positive result in only a couple of weeks, without going into a big developing traject. Which tools can you directly use to get new insights? To which actions can it lead which can provide your company some added value?... more »
The change to enhanced campaigns
Recently Google has been working on Adwords and this time it has been real. We got "enhanced campaigns". Read the advantages and disadvantages here.... more »
(Not set) and (Not provided) search words in Google Analytics
Our customers often ask us about (Not set) and (Not provided) search words in their Google Analytics statistics. It is important not to think they are exactly the same, there is a very big difference between them. Here you can read how the most common causes can be solved.... more »
How do I solve the difference in statistics from Google Adwords and Analytics?
Analytics has more clicks than Adwords? A different conversion percentage? Adwords and Analytics provide us so much information. But when there are differences in statistics, which program is right? Should I assume Analytics or Adwords right?... more »
How to find the right search words for Adwords?
Whether you are drafting a new Adwords campaign, or trying to improve an existing campaign, finding good search words is a difficult job. In this post we will explain it in just 5 easy steps!... more »
Adwords optimization with automated rules
Managing AdWords campaigns is a challenging and nice job. But when your campaign gets very big, a frustrating feeling takes over!... more »
The 5 best methods for writing Adwords advertisements.
Drafting advertisement texts can be challenging. Writers have known the problem for ages: creativity does not get to you on command. If you already recognize this problem if you are writing a whole book, chapter or newspaper article, then try to find the right words for an interesting and relevant advertisement text which can be no longer than 3 sentences!... more »
Moving to our new office at Spoorstraat 100, Hengelo
The moment has arrived!. We are leaving our office at Corridor. But don’t worry! Our brand new 600 square meter office in the city centre of Hengelo is ready and waiting for us.... more »
The importance of linking Adwords and Analytics
Sit back and check out this new webinar by Google on the combined power of Adwords and Analytics. Great video for those who have not yet linked their accounts, or those that want to get a better understanding of the differences and uses of combining the two most popular business products made by Google.... more »