With new Google campaign types it's more and more difficult to extractly bid on keywords you want. Lots of long tail keywords get a low search volume status. Dynamic campaigns like Google Shopping and Google Dynamic Search Ads will choose keywords by them selfs and will not let you select your own keywords.
The only way to control wich keywords are important, is by adding negative keywords to your campagins, so you exclude junk keywords. Keywords like cheap, review, how to in combination with your service will generate traffic but no conversions.
To find out what negative keywords are right for you, we created AdWords Negative Keywords Tool. This tool scans your account and identifies keywords that have a negative impact on your AdWords Campaigns. The results are just phenomenal!
Do you want a solution for "traffic without conversion" problem? Try AdWords Negative Keywords Tool for free!
Some of the highlights:
Not only full keyword will be detected, but also words which have negative effect on your keywords. For example if your retail website sells new products and your products are used in combination with for rent, the latter part will be detected.
This tool not only uses keywords you bid on, but also queries user types in Google. This gives you real insights in words which are bad for business. Things like for rent, cheap or review in combination with your product or service.
Find out which keywords are costly and do not convert.
Get insight in predicted cost for keywords which have no conversions yet.
Snooze keywords which are not relevant for you at the moment and after 30 days they will appear again. You will not miss a thing.
Download all negative keywords in a handy Excel file and add them to negative keywords lists or just as negative keywords.